n-tara wins Addy
n-tara interactive captures Interactive Best of Show ADDY Award for client Xerox Global Services
n-tara interactive was honored with a “Best of Show, Interactive” award for its client, Xerox Global Services, at Saturday evening’s Tri-City Metro Advertising Federation’s ADDY awards. The winning project, “Xerox Global Services Tour,” is a sales enablement platform designed to match Xerox Global Services’ offerings to its customers’ needs.
“We are very pleased a project that was so successful for our client, Xerox Global Services, could also be the top ADDY award winner in the interactive category,” said Thomas Eorgan, Vice President of Marketing for n-tara interactive.
The judge’s comments about n-tara interactive included, “As someone who does interactive projects, I can’t even imagine the amount of work that must have gone into this project. I was impressed with the ease of use and level of detail that was available.” And from another judge,” I was blown away by the ‘world’ they created. It was extremely complex, but visually interesting. If I were the salesperson using that tool I would feel pretty prepared.”
n-tara interactive’s creative team took home a total of seven Gold ADDYs including the award for the Xerox Global Services Tour. Also receiving Gold ADDYs were three other projects for Xerox Global Services, in the categories of interactive multimedia and B2B websites. Additionally, n-tara Interactive was the recipient of a Gold ADDY in the category of online interactive media for its work for Lexmark International.
In the category of self-promotion, the company won Gold awards for its “Sounds of the Digital Season” holiday viral video and for the “Right Ingredients” print ad which was featured in Marquee Mountain South magazine. The “Sounds” video also captured a Judge’s Choice award.
Another self-promotional print ad entitled “Left Brain, Right Brain,” also seen in Marquee, won a Silver ADDY. All Gold ADDY winners move to the regional competition in Chattanooga. Sponsored by the American Advertising Federation, the ADDY awards are the world’s largest advertising competition.
n-tara interactive’s project team on the award winning entries included: Joshua Hathaway, Chris Raasch, Erin Pearson, Bryan Cinnamon, Lucas Hearl, Tim McLeod, Richard Moseley, Jeff Moore, Andy Didyk, Ryan Thiessen and Diana Stewart.
Serving a diverse clientele in the Fortune 500, n-tara interactive specializes in online marketing, customer lifecycle communications, guided selling, sales enablement, social media strategies and analytics.
