Archive for the ‘Business’ Category

n-tara wins Addy

Wednesday, March 5th, 2008

n-tara interactive captures Interactive Best of Show ADDY Award for client Xerox Global Services

n-tara interactive was honored with a “Best of Show, Interactive” award for its client, Xerox Global Services, at Saturday evening’s Tri-City Metro Advertising Federation’s ADDY awards. The winning project, “Xerox Global Services Tour,” is a sales enablement platform designed to match Xerox Global Services’ offerings to its customers’ needs.

“We are very pleased a project that was so successful for our client, Xerox Global Services, could also be the top ADDY award winner in the interactive category,” said Thomas Eorgan, Vice President of Marketing for n-tara interactive.

The judge’s comments about n-tara interactive included, “As someone who does interactive projects, I can’t even imagine the amount of work that must have gone into this project. I was impressed with the ease of use and level of detail that was available.” And from another judge,” I was blown away by the ‘world’ they created. It was extremely complex, but visually interesting. If I were the salesperson using that tool I would feel pretty prepared.”

n-tara interactive’s creative team took home a total of seven Gold ADDYs including the award for the Xerox Global Services Tour. Also receiving Gold ADDYs were three other projects for Xerox Global Services, in the categories of interactive multimedia and B2B websites. Additionally, n-tara Interactive was the recipient of a Gold ADDY in the category of online interactive media for its work for Lexmark International.

In the category of self-promotion, the company won Gold awards for its “Sounds of the Digital Season” holiday viral video and for the “Right Ingredients” print ad which was featured in Marquee Mountain South magazine. The “Sounds” video also captured a Judge’s Choice award.

Another self-promotional print ad entitled “Left Brain, Right Brain,” also seen in Marquee, won a Silver ADDY. All Gold ADDY winners move to the regional competition in Chattanooga. Sponsored by the American Advertising Federation, the ADDY awards are the world’s largest advertising competition.

n-tara interactive’s project team on the award winning entries included: Joshua Hathaway, Chris Raasch, Erin Pearson, Bryan Cinnamon, Lucas Hearl, Tim McLeod, Richard Moseley, Jeff Moore, Andy Didyk, Ryan Thiessen and Diana Stewart.

Serving a diverse clientele in the Fortune 500, n-tara interactive specializes in online marketing, customer lifecycle communications, guided selling, sales enablement, social media strategies and analytics.

The RIAA over stepping boundaries

Monday, December 31st, 2007

If I purchase a CD, I should be able to do with that CD, whatever the hell I want to do with said CD !

Not if the RIAA has their will with you and I.

Here is the piece of the story:

Now, in an unusual case in which an Arizona recipient of an RIAA letter has fought back in court rather than write a check to avoid hefty legal fees, the industry is taking its argument against music sharing one step further: In legal documents in its federal case against Jeffrey Howell, a Scottsdale, Ariz., man who kept a collection of about 2,000 music recordings on his personal computer, the industry maintains that it is illegal for someone who has legally purchased a CD to transfer that music into his computer.

Read the whole article : Download Uproar: Record Industry Goes After Personal Use

Grindstaff Castle on HGTV

Thursday, September 13th, 2007

Excel Realty has the video on their site that HGTV made of the Grindstaff home. This home is amazing.

Local Commercial on YouTube

Thursday, March 29th, 2007

I am not sure what I think about this, but here it is. The first local commercial I have seen on YouTube.com. Thing is I actually clicked it and now I am sharing it.

Free Wi-Fi Map

Friday, November 10th, 2006

Below is a map that includes businesses that offer free Wi-Fi in the Tri-Cities. The map is maintained by GeekSouth, but is editable by anyone who might like to contribute. If you know of any businesses offering free wi-fi, please include them in the map. This map now has a permanent home on the free Wi-Fi page.

CommunityWalk Map - East Tennessee Free Wifi Hotspots

So, what do you call the gas pedal?

Friday, July 28th, 2006

  • 0 to 60 in about 4 seconds
  • Redline 13,500 rpm
  • 248hp
  • Bonded extruded aluminum chassis with 4-wheel wishbone suspension
  • Operation cost about 1¢ per mile
  • Top Speed Over 130 mph
  • No GAS!

Tesla Motors will be selling their all electric Tesla Roadster starting early 2007. The Roadster will drive 250 miles on a single charge and the batteries are expected to last over 100,000 miles. This has the performance to back up its great look. And, with gas prices soaring, Tesla couldn’t have picked a better time to get their new car on the road.

Tesla Motors - performance specs

Blogged with Flock

Dollywood Gets Darker

Saturday, July 8th, 2006

Dolly has just announced the largest-ever investment at Dollywood. The raging rumors have been confirmed. For the 2007 season, the park will be building a new $17.5 million steel roller coaster called "Mystery Mine." This will be another Dollywood-only type of ride; this coaster will be one of a kind in America. It will feature a 95-degree, 85-foot vertical drop, a weightless inversion known as a "heart-line roll," a double inversion known as a "rollover loop," and a half-loop climb. It is expected to be heavily themed and serve as a dual dark ride/roller coaster. It will be located in the new Timber Canyon area. Dollywood is certainly trying to stake its claim as being one of the top amusement parks in the nation (I heard it was in the top 25); they keep expanding and expanding with bigger and bigger rides. Soon enough DW will be a thrill-seekers paradise. The have the Tennessee Tornado, Timber Tower (which I heard wasn't that great), and the wooden Thunderhead. Dollywood is very excited about this project; they even built a teaser website that includes artist renderings, construction photos, and low-budget videos telling the legend of the Mystery Mine. If the hype turns out to be true, Dolly will probably get a nice return on this investment. (more here and here)

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The journey to work in Tri-Cities

Tuesday, June 13th, 2006

With gas prices at all time highs, I began to wonder about Tri-Cities residents’ journey to work. 

 

I wonder when people will begin to choose a home that’s a little closer to their workplace (or centrally located between two spouses’ workplaces).

 

According to today’s AAA report, the average price for regular gas in Tri-Cities is $2.899 per gallon. 

 

My own journey to work is a cross town commute of 4.6 miles. 

 

Assuming I make that trip at least twice a day, 5 days a week, 50 weeks per year, the result is 2,305 miles per year.  The cost of gas would be $352 per year (excluding wear & tear on my vehicle).

 

·         If I drove from Church Hill (an additional 2,750 miles per year), my annual fuel cost would be $771 – or $420 more per year

·         If I drove from Bristol (an additional 9,460 miles per year), my annual fuel cost would be $1,795 – or $1,443 more per year

·         If I drove from Johnson City (an additional 10,520 miles per year), my annual cost would be $1,956 – or $1,605 more per year

 

Since my Kingsport city property taxes are $1,036 per year, if I chose to live in Bristol or Johnson City and drive to work in Kingsport the fuel cost would be comparable to overpaying my city taxes by 140%-160% every year.  And this doesn’t account for the additional mileage I would be putting on my vehicle.

 

So, where do you live?  Where do you work?

 

If you work in Kingsport, does it make sense to live in Kingsport?  If you work in Johnson City, does it make sense to live in Johnson City?

 

For most Tri-Cities residents, the answer appears to be “yes”.

 

The statistics show that a vast majority of Tri-Cities residents live near their workplace.  If they choose to commute, it’s most likely to an immediately adjoining county.

 

As you pass cars on the interstate, have you ever wondered where Tri-Cities “rush hour” traffic originates?  Where it’s headed?

 

On I-26, for example, there are 14% of Washington County TN (Johnson City) residents heading for work in Sullivan County (Kingsport-Bristol) while 11% of Sullivan County residents are heading to work in Washington County TN.

 

Recently, Kingsport-Bristol-Bristol was designated as an independent metropolitan area (an unpopular concept locally).  The statistics reinforce this definition as most of the economic interaction occurs between the core counties of Sullivan TN, Hawkins TN, Scott VA and Washington VA.  For example, there is very little economic interaction between Kingsport-Bristol and Carter or Unicoi Counties.

 

·         72% of all Sullivan County residents live AND work in Sullivan County

·         40% of all Scott County, VA (Gate City) residents work in Sullivan County

·         29% of all Bristol, VA residents work in Sullivan County

·         27% of all Hawkins County, TN (Church Hill-Rogersville) residents work in Sullivan County

·         14% of all Washington County, TN (Johnson City) residents work in Sullivan County

·         11% of all Washington County, VA (Abingdon) residents work in Sullivan County

·         7% of all Carter County, TN (Elizabethton) residents work in Sullivan County

·         5% of all Unicoi County, TN (Erwin) residents work in Sullivan County

 

Similarly, Johnson City was designated as an independent metropolitan area.  The statistics reinforce this definition as most of the economic interaction occurs between the core counties of Washington TN, Carter TN and Unicoi TN.  For example, there is very little economic interaction between Johnson City and Hawkins County TN, Scott County VA, or Washington County VA.

 

·         74% of all Washington County residents live AND work in Washington County, TN

·         39% of all Carter County (Elizabethton) residents work in Washington County, TN

·         31% of all Unicoi County (Erwin) residents work in Washington County, TN

·         11% of all Sullivan County, TN (Kingsport-Bristol) residents work in Washington County, TN

 

Yet another designation, “micropolitan”, was used to categorize places like Greeneville-Greene County which essentially operates as its own economy.  Statistically, there is very little economic interaction between Greene County and any of the other counties in the Tri-Cities region.

 

·         85% of all Greene County residents live AND work in Greene County

·         4% of all Greene County residents work in Washington County TN (Johnson City)

·         3% of all Greene County residents work in Hamblen County TN (Morristown)

·         3% of all Greene County residents work in Sullivan County TN (Kingsport-Bristol)

 

More interesting facts:

 

·         Scott County, VA (Gate City) is the only Tri-Cities county where a higher percentage of county residents find work in a neighboring county (Sullivan County TN) than their own home county

·         27% of all Hawkins County, TN (Rogersville-Church Hill) residents work in Sullivan County, TN (Kingsport-Bristol), while only 2% of Sullivan County residents work in Hawkins County

·         29% all Bristol, VA residents work in Sullivan County, TN (Kingsport-Bristol), while only 6% of Sullivan County residents work in Bristol, VA

·         39% of all Carter County (Elizabethton) residents work in Washington County, TN (Johnson City), while only 2% of Washington County residents work in Carter County

·         31% of all Unicoi County (Erwin) residents work in Washington County, TN (Johnson City), while only 2% of Washington County residents work in Unicoi County

·         Greene County, TN (Greeneville) seems to operates as an independent economy – 85% of its residents live and work in Greene County with very little interaction with surrounding counties – which supports its federal designation as an independent micropolitan area

·         Hancock County, TN (Sneedville) is typically assigned to the Tri-Cities statistical area, but its primary external employment interaction is with Hamblen (Morristown), Claiborne (Tazewell) & Grainer (Rutledge) – in that order.   The nearest Tri-Cities county (Hawkins) falls a distant fourth in its economic interdependence with Hancock.

·         Johnson County, TN (Mountain City) is typically assigned to the Tri-Cities statistical area, but its primary external employment interaction is with Watauga County NC (Boone) and Caldwell County NC (Lenoir). 

 

Let’s take a county-by-county look:

 

72% of Sullivan County residents live AND work in Sullivan County.

11% work in Washington County, TN

6% in Bristol City, VA

4% in Washington County, VA

2% in Hawkins County, TN

 

74% of Washington County, TN residents live AND work in Washington County

14% work in Sullivan County

4% in Greene County

2% in Carter County

2% in Unicoi County

 

85% of Greene County residents live and work in Greene County

4% work in Washington County, TN

3% in Hamblen County

3% in Sullivan County

 

69% of Washington County, VA residents live and work in Washington County, VA

15% work in Bristol City, VA

11% in Sullivan County, TN

7% in Smyth County, VA

2% in Russell County, VA

 

44% of Carter County residents live and work in Carter County

39% work in Washington County, TN

7% in Sullivan County, TN

 

59% of Hancock County residents live and work in Hancock County

14% work in Hamblen County

9% in Claiborne County

7% in Grainger County

5% in Hawkins County

 

52% of Hawkins County residents live and work in Hawkins County

27% work in Sullivan County

9% work in Hamblen County

3% work in Washington County

3% work in Greene County

 

64% of Johnson County residents live and work in Johnson County

15% work in Watauga County, NC

4% work in Caldwell County, NC

3% work in Carter County, TN

3% work in Washington County, TN

3% work in Washington County, VA

 

54% of Unicoi County residents live and work in Unicoi County

31% work in Washington County, TN

5% work in Sullivan County, TN

3% work in Carter County

 

46% of Bristol City, VA residents live and work in Bristol City, VA

29% work in Sullivan County, TN

17% work in Washington County, VA

3% work in Washington County, TN

 

40% of Scott County, VA residents live and work in Scott County

40% work in Sullivan County, TN

4% work in Washington County, TN

4% work in Wise County, VA

3% work in Hawkins County, TN

2% work in Washington County, VA

 

 

PRSA meeting in Johnson City

Thursday, February 16th, 2006

Thomas and I just spoke at the regional Public Relations event in Johnson City, TN. We presented on blogging and podcasting 101. It was a great meeting with about 40 PR professionals from regional companies like Eastman , Bristol Motor Speedway , Tri-Cities Regional Airport , and a host of others. Thanks to all the great questions and feel free to post here with further questions or comments.

Here is the pdf BloggingPodcasting101.pdf with the notes from the presentation.

Visit our podcast by clicking on the thinkjose logo to the right and visit some of the sites that I read on a regular basis in my think links section in the sidebar to the right.

Please contact me with any other questions at jose(at)thinkjose.com

Thanks again to Amanda at the TRI , Lee at Milligan , and Bob with General Morgan Inn for having us in to speak.

FedEx Helps the State

Monday, January 16th, 2006

Tennesseans might finally see relief at driver’s license (DL) stations. According to the Kingsport Times-News, the state has asked FedEx, the shipping giant from Memphis, to help solve the wait problems at our DL stations. The company provided two employees to study stations at no cost to the state; they visited stations throughout the state and actually conducted quality of service surveys. According to a Comptroller’s audit, the Department of Safety has never conducted any survey to determine the “quality and timeliness” of service at the DL stations (imagine that). The center in Blountville has an average of 185 customers a day with an average wait time ranging between 30 minutes and 3 1/2 hours. I know from experience that changes are definitely needed! When I went to get my license upgraded, I had to wait between 3 to4 hours for a procedure that took less than 10 minutes. I also know that many people have to take off 1/2 of a day’s time at work or school just so that they have enough time to wait at DL stations. I just hope that the recommendations made will finally bring relief to the wait time at our driver’s license stations!

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